Google Shopping Feed Analyzer
Score and fix issues
See exactly what's hurting your product performance — and how to fix it.
See which products are losing you money and why. One scan per device · up to 256 MB.
- Feed score & grade
- 10 products losing you the most money
- Top product errors
- Feed-level issues
- Potential lift estimate
Drop your feed here
or click to browse · XML up to 256 MB
Full scores and fix suggestions for every product in your feed · up to 2 GB.
- Every product scored & graded
- Fix suggestions per issue
- Top product errors
- Feed-level analysis
- Potential lift estimate
- CSV & JSON export
- Results link valid for 3 days
How it works
- 1
Upload your feed
Drop in your Google Merchant Center XML export — up to 256 MB free, 2 GB paid.
- 2
We score every product
Each product is graded across 9 quality dimensions using Google's own best-practice guidelines.
- 3
See what to fix
Get a prioritised list of issues and concrete fix suggestions — sorted by impact.
What we check
Each product is scored 0–100 across these dimensions:
Required fields
ID, title, description, link, image, price, availability
Title quality
Length, specificity, and keyword relevance
Description quality
Depth, accuracy, and character count
Identifiers
GTIN, MPN, and brand presence
Categorization
Google Product Category coverage
Images
Additional images and quality signals
Variants
Color, size, and material attributes, size system format, and one-size value standardisation
Shipping
Shipping info completeness
Enhanced fields
Highlights, custom labels, short title
Feed-level checks also flag duplicate product IDs, duplicate GTINs, currency inconsistencies, inconsistent size formats, and high rates of critically-scored products.
Frequently asked questions
What is a Google Shopping feed?
A Google Shopping feed is a structured data file — typically XML or CSV — that lists all the products you want to advertise on Google. Each row describes one product: its title, description, price, image, category, GTIN, and dozens of other attributes. Google Merchant Center uses this file to create and update your Shopping ads automatically. The quality of your feed directly determines whether your products appear in relevant searches and how competitive your bids can be.
Why does feed quality matter for Shopping ads?
Google uses your product feed to match ads to search queries. A feed with thin titles, missing GTINs, or vague categories gives Google less signal to work with — resulting in fewer impressions, lower Quality Scores, and higher cost-per-click. Feed quality is one of the highest-leverage improvements an e-commerce advertiser can make, yet it is often overlooked in favour of bid adjustments.
What file format does Feed-Analyzer support?
Feed-Analyzer accepts Google Merchant Center XML feed exports. This is the standard format produced when you export your feed from Merchant Center, or generated by most e-commerce platforms including Shopify, WooCommerce, and Magento. The free scan handles files up to 256 MB; the paid full scan supports feeds up to 2 GB, covering catalogues with hundreds of thousands of products.
How is the product score calculated?
Each product is evaluated across nine quality dimensions: required fields, title quality, description quality, product identifiers (GTIN, MPN, brand), categorization, images, variants, shipping, and enhanced fields. Every dimension is scored 0–100 based on Google's Merchant Center best-practice guidelines. The overall product score is a weighted average of these nine dimensions. Products with missing required fields or poor titles are penalized most heavily.
What happens after my free scan?
After your free scan you receive a feed-level summary, the 10 lowest-scoring products, and a list of feed-level issues such as duplicate GTINs or missing required fields. If you want scores and fix suggestions for every product in your catalogue, you can unlock the full report for a one-time fee of €9.99. The full report includes per-product fix suggestions, a CSV and JSON export, and supports catalogues up to 2 GB.
Is my feed data stored after the scan?
For free preview scans, your feed is processed in memory and not stored. For paid full scans, the results are cached for 3 days so you can revisit and share them via your results link — after that they are permanently deleted. Feed-Analyzer never shares your product data with third parties.
Fix specific issues
Fix missing images in Google Shopping feeds →
Image issues cause immediate disapproval. Learn what Google requires and how to fix it.
Why your products are disapproved in Google Merchant Center →
The most common disapproval causes and how to resolve them systematically.
How to improve product titles for Google Shopping →
The highest-leverage feed optimization. Learn the exact title formula that improves impressions and CPC.
Fix missing or invalid GTIN in Google Shopping feeds →
Missing GTINs push products into lower-quality auctions. Learn how to validate and fix GTIN errors.
Fix Google Shopping price mismatch errors →
Price mismatches are the #1 disapproval cause. Learn how to detect and prevent them.
Fix missing or invalid brand in Google Shopping feeds →
Missing or placeholder brands prevent catalog matching and reduce impression volume.
Add additional product images to improve Google Shopping CTR →
Products with multiple images consistently outperform single-image listings on click-through rate.
Fix shallow Google Product Category for better Shopping targeting →
Deep, specific categories improve targeting precision and unlock higher-quality auction matching.